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Description Is email marketing dead? This topic has been debated for many years but if anything, it's thriving and becoming an even more critical part of your marketing strategy. Email underpins all other marketing efforts, by taking prospects from just becoming aware of your brand to developing a relationship with you, so that they become loyal customers and advocates. But many organisations struggle with a lack of cohesive strategy, limited internal resources and budgets, inefficient processes and outdated technology. To increase your email marketing results, you have to be clever with the communications you're sending. To stand out, you need to make sure that your potential customers' needs, wants and desires are put at the forefront of your strategy. You need to be customer centric. In this book, Kate will teach you to use email marketing more intelligently - hence 'E-telligence' You'll get a roadmap taking you through the five key stages to make a positive impact on your email marketing campaigns and to address the struggles you're facing. Through the knowledge imparted, including email marketing best practices and a range of examples, you will get a solid foundation on which to build your strategy and discover how to... 1. KNOW What You've Already Got - Conduct an email marketing audit You'll discover the importance of conducting an email marketing audit and key areas of your programme to analyse. These include your email marketing send strategy, data structure, use of