Hooked. Why cute sells...and other marketing magic that we just can't resist, Paperback/Patrick Fagan

Descriere & specificații

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

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