Cambridge University Press
International Business Strategy. Rethinking the Foundations of Global Corporate Success, 3 Revised edition, Paperback/***
353,99 lei
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Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective. Publisher: Cambridge University Press Author(s): I. H. Ian (Loyola University Chicago) Lee Illustration(s): Worked examples or Exercises Number of pages: 675 Publication date: 2021 Dimensions: 170 x 243 x 32 Cover type: Paperback / softback
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