Truth Be Told. How Authentic Marketing and Communications Wins in the Purposeful Age, Paperback/David Gallagher
Kogan Page Ltd

Truth Be Told. How Authentic Marketing and Communications Wins in the Purposeful Age, Paperback/David Gallagher

194,99 lei

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Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.

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